Description: Leverage LinkedIn to promote your business, foster community in your field, and attract talent. Learn how in this course with business strategist Richard Colback. Richard begins with a look at setting up a basic business profile and then walks you through promotion activities, group creation, and best practices for recruiting and hiring talent.

Topics include:

  • Understanding how large and small businesses use LinkedIn
  • Setting up a company profile with careers and services pages
  • Participating with groups and communities
  • Advertising on LinkedIn
  • Using keywords to increase visibility
  • Translating your page
  • Adding job posts
  • Reviewing candidate profiles
  • Engaging with followers
  • Viewing LinkedIn on iPad, iPhone, and Android devices

Release name:
Size: 379 MB
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